Case study: Follow the leaders

Merlyn had just emerged from stealth with a prototype AI voice assistant for the classroom. Knowing districts tend to follow the leader, we wanted midfunnel video content to capture the success that an early adopter was having with Merlyn. This was my first project, and I was still learning the product. With rented gear, I drove down to western North Carolina and shot this over two days.

Check out the reaction of my colleagues below.